Dog Trainers: Should You List Your Prices On Your Website?

 

Last week I released a free PDF download about how to price your services and it was a great hit.

A great question came up​​ from Sarah. She asked – should I list my prices on my website?

So I thought I’d write my thoughts and experience on this and create a discussion in the Facebook group​​

The short answer is: it depends.

The long answer is that I generally advise NOT to list your prices. Here’s the reasoning on why you might list them, and why you maybe shouldn’t…

The goal of your website is to get the prospective client to contact you and ultimately book your services.

Hopefully they firstly want to contact you because your website has made it clear that you can help them. The second reason they want to contact you is to find out more information.

The reason you want them to contact you for more information rather than give it all out on your website is so that you can have a conversation with them and explain the benefits and WHY it’s worth the price.

If the prospect can see the price right away, they are likely to make a decision based on that aspect alone.

Do you want people to choose to work with you based on your price compared to the price of others, or based on something else? Like, I dunno, that you’re an awesome trainer that can get them results?

By having a conversation with them, you can first explain how you work, what the benefits are and why you’d be a good fit for them, making them see why they want to hire you before basing their decision on price.

So based on this, are there any situations you would want to list prices on your website?

​​For some people​​​​​​​​​​​​​​​​​, they are so busy and have so many enquiries that they don’t feel the need to try to get more work and want to cut down the number of people contacting them. If this is you, placing the prices on your website will cut down your enquiries for the reasons mentioned above.

But I’m guessing you’re happy with more enquiries (and therefore customers) rather than less 😉 ​​