Your bill: $20k

Your bill: $20k

How would a tax bill of $20k go for you right now?

No one wants bill shock.

It’s even worse when it’s a large sum of money and you just don’t have the cash.

When it comes to taxes, a lot of trainers are pushing it to the back of their minds to deal with later – every time they think about it.

And then all of a sudden it’s tax-o’clock and panic time!

I don’t recommend that method.
And when it comes to methods I do recommend, I obviously have to remind you that I am not an accountant and that this is not financial advice etc etc. Ok?

But I will tell you that when I have received large tax bills I have found great relief in knowing that the money to pay it is already set aside and ready to go.

On top of that, I also had another account building up a bonus for myself that I can take and use for anything I please.

This is because I use the Profit First System.

There’s a book by it’s creator, Mike Michalowicz, that I highly recommend. Check it out here. 

At first I thought that setting up this system was a bit of a pain but it’s been immensely worth it and I wish I knew about it and used it back when I first started my business.

Many members of my Masterclass have now put it into place as well and it’s changed their business and their relationship with money.

Here’s a review I wrote a while back about using the system – read here

Until next time


PS Whenever you’re ready, here’s 3 ways that I would love to help you grow your business;

  1. Accept my challenge and choose 3 things from this list to get more clients this week – 62 Proven Ways To Get More Dog Training Clients and DO THEM
  2. Can’t figure out what to charge to earn what you would like? Grab my free rates guide here which includes how to calculate your base rate – grab here
  3. Follow me on the book of faces –
The quiet time of year

The quiet time of year

“I better offer some extra services apart from training. It’s the quiet time of year.”

Is it the quiet time of year for you?

Whether it’s that people are on holiday, they’re spending all their money on other things, the weather is too hot, the weather is too cold, there is no time like the present to find a reason that things won’t work out.

At the time of writing this, it’s December and the lead up to Christmas is on.

And amongst the trainers I speak to I have seen the full spectrum from those who are struggling to find clients and are admitting defeat because it’s the quiet time of year, and those who are having their biggest financial month on record less than half way into the month.

Skip to January. Everyone is recovering from Christmas.

Skip to February. People are busy getting back into the swing of things.

March. Everyone is still broke from the holidays.

April. People are going away for Easter.

May. Okay things are picking up! But oh no the weather is changing.

…. You get the idea.

The difference between those who are barely surviving and those who are thriving is that some focus on excuses and some focus on possibility.

We can create our own economy. We don’t have to run our businesses at the mercy of local trends, holidays or the weather.

We can look for reasons why not or we can look for reasons why.

The truth is whatever we focus on is what we will create more of.

Perhaps this month is the perfect month to run a special promotion. Could you include an expiring special bonus?

If enquiries are low – what can you do to put yourself out there and be found? And how can you incentivise people to take the next step and contact you?

Once they contact you, can you improve your presentation?

If you’re not busy seeing clients, then get busy finding them.

Here’s a free list of 62 ideas to get you started. And don’t forget: you can try them more than once.

Here’s to a prosperous month!


PS Whenever you’re ready, here’s 3 ways that I would love to help you grow your business;

  1. Accept my challenge and choose 3 things from this list to get more clients this week – 62 Proven Ways To Get More Dog Training Clients and DO THEM
  2. Can’t figure out what to charge to earn what you would like? Grab my free rates guide here which includes how to calculate your base rate – grab here
  3. Follow me on the book of faces –
Scared it won’t work out

Scared it won’t work out

When you get into a car or onto a bus, train, airplane or bicycle, can you guarantee you will arrive to your destination safely

You can’t.

What if you refused to go anywhere because of this uncertainty?

You wouldn’t get to experience much in life and you’d still run the risk of tripping on a step or choking on a grape tomorrow anyway…

There’s only one certainty in life and that is that we’re all ending up at the same end point.

Some of us will be lucky to know we’re at the end after a long life, and can look back on our lives, turn to the young hot nurse beside us and tell them the same advice they’ve heard a thousand times before – “go for it.”

I’m not trying to be morbid.

The top regrets of the elderly are the things they didn’t do.

If you’re sticking to your safe job because you can’t be certain your business will work out, or you’re afraid to start, afraid to put yourself out there, afraid to go for that thing you want, how long are you willing to settle and keep your dreams as dreams?

You can’t have certainty. No one can. Neither could the people you view as successful when they took the first step.

But if you’re at the end looking back, you might be certain that you’ll wish you had taken the leap.

And when you do take the leap, you might find you still have one regret like many do, and that is that you didn’t do it sooner.

So while I can’t offer you certainty of things working out one way or another, I can tell you that no one can change your life the way you can right now, and I’m pretty certain we only get the one.

Why wait?

Do the thing.


PS If you want help creating your own certainty by working together on your business and you’re ready to get stuck in, send me a message.

I can help with:

1. The Masterclass business coaching program for dog trainers
2. My no cost introductory web class
3. Private coaching to select students – request a call to see if it’s a fit
4. No cost five day challenge coming up next month

Price shoppers

Price shoppers

“I just keep getting price shoppers!”

“All anyone cares about is the price!”

“I can’t raise my prices, the competition is charging peanuts as it is and people just won’t pay more!”

Ever felt that way?

Sometimes trainers I speak to feel annoyed when people call and all they seem to care about is the price.

It’s frustrating when we feel like that’s all the other person cares about.

Sometimes, people are dodgy.

But most the time? I think price is just the first thing they think of when they want more info in genera, and we want people who do their research and put care into the decision, right?

Think about it.

When looking to invest in a product or service, you likely shop around a bit before you make your decision and pull out your wallet.

I know I do. I can even put too much time into decisions – one of my goals is to make decisions more quickly!

But we do this because  want to make sure we make the right choice.

Is the right choice always the cheapest option for you?

There’s a lot of truth in the phrase, “you get what you pay for.”

At the same time, the more expensive option isn’t always the best either!

So how do we know how to choose?

At the time of writing this I am looking to have some electrical work done. Technically, any qualified electrician could do the job.

I called three places.

One was rude over the phone..

One was too busy and took a week to call back.

One was a helpful receptionist who answered my questions, reassured me that they have done similar jobs before, booked a time immediately and sent out someone for a free quote.

I had a confirmation text right away.

I then had a reminder text the day the electrician was booked to come and quote.

I then had a text to tell me when he was on his way and that he would be here in about 27 minutes..

He arrived, took his time, was friendly and approachable and more than happy to help with all of our needs.

I looked them up and they have great reviews.

I think it’s obvious which one I would pick – and price has not even come into the equation yet, because with all these factors, it is only one part of organising the service.

And, when I first called, price was the first thing I asked for – not because it’s all I care about – but because I didn’t know what else to really ask first.

People who call you and ask for price may be thinking the same way.

So how to win them over when competition is high?

By standing out as the best with your customer service and showing that your service provides outstanding quality, friendliness, understanding and results.

If you can do this, your reputation will grow as one of the best dog trainers in your area, word of mouth will spread, and you’ll become more in demand, even if you charge more than the rest.

And of course you charge more when you’re that good, right?

To your success,


PS Whenever you’re ready, here’s 4 ways that I would love to help you grow your business, all FREE;

  1. View my free training, “How To Grow Your Training Profits With Clients You Love” HERE
  2. Accept my challenge and choose 3 things from this list to get more clients this week – 62 Proven Ways To Get More Dog Training Clients
  3. Can’t figure out what to charge to earn what you would like? Grab my free rates guide here which includes how to calculate your base rate – grab here
  4. Follow me on the book of faces –


“How can we get trainers to talk to each other, learn from each other and support each other? Everyone wants to hold onto their secrets.”

This was a recent question I was asked by a follower and I thought, what a great topic – let’s talk about it.

Why does it seem that so many trainers don’t want to help because they want to guard their secrets?

From what I’ve observed, a lot (not all) trainers have a scarcity mindset.

This means that they feel that resources are scarce, competition is high, competitors and even non competitors are a threat and so on.

Basically, that there isn’t enough to go around and that other trainers are out to use and abuse them.

Sort of like a dog guarding a resource – it all comes from fear.

Is the fear justified?

Unfortunately there are people in any industry who will take advantage of others, so we don’t exactly want to throw caution to the wind.

But we don’t need to feel afraid to help others out either.

When you help someone to become a better trainer, they can help more dogs and dog owners – and we can all reach that common goal together.

On the flip side, if you’re a trainer looking for help, maybe searching for a mentor, remember that the person’s time is valuable and anyone else would have to pay for their training knowledge.

While many trainers help each other for free, we want to make sure the relationship is mutually beneficial and not a one way street.

Just as you would expect to pay for a training seminar, you might like to offer to pay your mentor for their most valuable asset, their time. They may decline your offer to pay but don’t just expect free services.

If we expect people to pay us for help, we should also be willing to pay for help in areas of training improvement, personal development and business growth.

In fact, investing in ourselves helps us to grow and improve.

If you have a training business or plan to start one, be upfront about your goals with those you seek to mentor you in training.

And in the future when someone approaches you for help, don’t forget to pay it forward and share the love 😉

What about the information and methods shared – paid or not? Should we hold back and keep some secrets for ourselves?

I was speaking to one of my Masterclass students recently and she was saying how she helped a client with some life saving dog skills, and then added, “It was another trainer’s material, but super valuable…”

I replied, “well none of us come out of the vagina just knowing this stuff!”

No matter what twist or branding we come up with, nothing is fully original. We learn bits and pieces from many other people throughout our careers – all through networking, seminars, books, videos and sharing.

Just like with dog training, trust is an important part of the relationship. Networking and helping others can lead to amazing friendships and opportunities.

Get involved both online and offline in meeting new people and expanding your horizons.

I have made life long friends this way and have also seen it happen to members of the Masterclass as they support each other in the group.

Maybe one day you’ll be there too!


PS Whenever you’re ready, here’s the best ways to work with me further:

  1. Watch my free video training to learn more about my business systems to attract more ideal clients, plus info about the Masterclass – free training
  2. Read my blog post – 62 Proven Ways To Get More Training Clients
Creating your dream schedule

Creating your dream schedule

A common belief when it comes to running a successful dog training business is that most of your work will need to be done nights and weekends. It was something I wasn’t really keen on when I started out, but everyone told me that’s just the way it is when you’re a dog trainer.

So at first, I did it. And then I realised – this is MY business and I can design it and run it however I want it to look!

Thankfully, I was willing to challenge the, “normal,” way and test out if I really needed to be stuck working lots of after hours and weekends forever.

And shortly after that, working three week days per week seeing clients, I had my first 6 figure year.

So that’s the topic of today’s highlighted blog post – do dog trainers really HAVE to work after hours and weekends?

Read it here and don’t forget to share your experience in the comments below.


PS Want to give your business a redesign in a way that truly works for you and your goals?

Whenever you’re ready, here are 2 ways you can work with me further to grow your dog training business:

  1. Get my free rates guide if you’ve ever wondered what you should be charging
  2. View my free online training that covers my top three secrets to get better clients who do their homework while increasing your income at the same time – register here