He’s not a bad dog

You don’t need to feel ashamed if your dog is behaving badly.

I can’t tell you how many times I’ve heard people say to me, “He’s not a bad dog,” or, “She’s really a sweet-natured girl.” And usually, the reason they’re saying this is because the same dog has been showing aggression, destroying property, or jumping up on people so much that it’s actually hurting them.

Here’s what I want you to know: I already believe you. Your dog is not a bad dog.

The truth is, good dogs can display bad behaviour.

And of course, what we label as “bad” is often a matter of interpretation and preference. Some people don’t mind their dog on the couch - others hate it. Some find barking acceptable, others can’t stand it.

But when the behaviour is dangerous - to you, to other people, or to your dog themselves - it needs to be addressed.

One of the biggest roadblocks I see is people avoiding help because they’re scared of being judged.

But here’s the reality:

• There are trainers out there (like me) who won’t judge you, and who focus on solutions instead of shame.

• You don’t have to spill everything in large, free-for-all Facebook groups. Sometimes those spaces can feel more critical than helpful.

• What you’re dealing with might not be as complicated as you think - sometimes a few tweaks can make a huge difference.

Dog training isn’t about labelling your dog “good” or “bad.” It’s about creating positive change, building safer habits, and helping your dog (and you) enjoy life together.

The first step is simply deciding to move forward.

👉 Download my free ebook Why Does My Dog Do That? to understand what drives your dog’s behaviour.

👉 Watch my Free Reactivity Video Workshop - especially helpful if your dog struggles with reactivity, aggression, or over-the-top responses.

👉 Explore the Dog Matters Academy for step-by-step programs and support to help you transform behaviour without judgement.

Your dog is not a bad dog. And you’re not a bad owner for needing help.